Why would anyone choose a slower bicycle?

Dear Marrow & Vane, Electric bikes beat ours on every spec sheet. We will not give the dealers what they ask for, a motor, and we cannot keep up with the numbers. Our frames are steel, built by hand and slower than the machines next to them in the shop. Customers who buy them say the race to work turned into the best part of their day. We need a way to rename what we sell, because “slow” is how the market describes our speed. Why would anyone choose a slower bicycle? The Founder, Tolland Cycle Works